Felix Consulting

Fractional CMO &
Growth Strategist

Data-Driven Digital Marketing Expert

Unlock your brand’s growth with strategic marketing, data-driven ads, and conversion-first creative

I help DTC & eCommerce brands scale with lean, performance-optimized marketing strategies built to drive revenue, not just impressions.

✅ Paid Media Strategy (Meta, Google, Bing, among other platforms)
✅ E-commerce Optimization (Shopify, WooCommerce, Funnel CRO)
✅ Data & Analytics (GA4, Predictive Modeling, Budget Efficiency)
✅ Brand Development & Creative Direction

WHO I AM?

I'm Felix Mosqueda — a marketing strategist with a scientist’s mindset and 25 years of experience turning data into business growth.

My career began in physics, where I worked as a researcher and professor while earning my Master’s degree in Quality Assurance. That foundation sharpened my analytical thinking — a skill I now use to decode consumer behavior, optimize marketing performance, and build measurable growth strategies for brands.

Over the last two decades, I’ve led corporate communications, digital campaigns, and analytics projects across Latin America and the US, helping brands connect with audiences and scale with confidence. Whether it's launching paid media campaigns, designing data models, or optimizing e-commerce funnels, I bring both creative and technical thinking to the table — with a clear focus on results. Today, I blend strategy, performance marketing, and business intelligence to help DTC and ecommerce brands make smarter, faster decisions powered by data.